We make fewer, better decisions — and we keep them. Every material decision follows this five-stage flow.
- 01
Propose
Owner drafts a one-page brief: context, options, recommendation, impact.
- 02
Debate
Surface dissent at the relevant governance forum; capture trade-offs explicitly.
- 03
Decide
Decision owner records the decision in the Decision Log with approver.
- 04
Communicate
Decision is shared with affected functions within 48 hours.
- 05
Review
Outcome re-examined at the next quarterly Strategy & Scale Review.
Reversibility test
For Type 1 (irreversible) decisions, evidence and dissent are recorded explicitly. For Type 2 (reversible) decisions, speed and learning are prioritised over consensus.
Decision principles
- · Strong opinions, weakly held
- · Disagree and commit
- · Written brief beats a slideshow
- · Default to the smaller, faster bet